Author: Amanda

Akira engages the women

Today we concluded the business development class with Kani, but first not without some practical tools to help the women realize their dreams!

First, Kani spoke about financial accounting and demonstrated and easy, yet effective way, to keep track of earnings, spending and profit (or loss). They walked the women through an example using Kori and the women got a sense of the way money flows in and out of the business. One of the women was incredible at doing math in her head and she was shouting out sums and products  while the rest of us were still scratching our heads, trying to understand the equation. 

Next, Kani demonstrated how to build a business plan. However, this wasn’t the stuffy business plan that’s 20 pages long and full of technical terms. Instead, the business plan (or “canvas”) was a visual representation of all the factors that one must consider when building a business. It was an accessible tool, and more importantly, by having the pieces laid out visually, the women could see how each piece needed to build off the previous and strengthen the next. They showed the women how there needs to be specification and cohesion in a business, both of which are essential to building a strong foundation.

Katia raises smiles

Time for a small group exercise! Kani split the women up into two groups and created business scenarios that the women had to respond to with the following factors: design, materials, production, costs, and sales avenues to reach their client. Next, Kani changed the client’s desires, showing the women how it is necessary to evolve and changes with the market. What I enjoyed about the exercise is that, outside of the large group, the women were pushed to come up with new ideas. For example, one group decided that higher-end hotels would be a good sales avenue, something that hadn’t been mentioned before. 

The class concluded with a discussion about leaders in business and an exercise that demonstrated that, while leaders are essential, a team must still work together to guide each other. At the end, Kani gave each woman a 20 page book of materials from the workshop, including worksheets to use for the planning process. 

Pipo gets the wheels turning

Now the emotional part. Of course, as our time drew to an end, no one wanted to leave. The woman stood in a circle and some spoke about what the course meant to them. It was touching to hear how the course opened up their minds, and more importantly, a world of possibility. It gave them something that is priceless in the prison: hope. Their genuine gratitude for their time spent with Kani was met with Kani’s own gratitude for the women’s participation and ways the women inspired them. Yes, it is a cycle, we pull energy and inspiration from each other, just as we each give it back ten-fold. 

One woman said, “Myself and two others in the course have been talking about starting a sewing business when we are released. This class helped us organize our plans.” There may have been tears then. There may be tears now. Because this changes something, it shifts something, it moves a boulder aside to clear a path. This is what can happen, when there are possibilities.  

Mural in the Yanamilla Prison

Welcome back to our on-going mini series about the women in the Yanamilla Prison. Last week we looked at why the women became involved in drug trafficking. This week we are focusing on how. How do women hear about this work? Was it through friends, relatives, or strangers? Did they traffick drug knowingly? Read on for their answers. 

Interview Question: How did you become involved with drug trafficking?

“I was invited in to it by some people [who I met] from my brother who is now deceased, I met these people before, through him. I knew they were involved in unlawful activity and crime I asked them and they said, ‘My son can help you,’ and I asked, ‘How can he help me?’ and ‘Will I make money by doing this?’. And they said, ‘Yes, we will pay you’. They told me that I would take the packaged drugs wherever it needed to go and they would pay me when I arrived and there would be no problems.”

“I was selling here in the entrance of the prison, I was selling food and a woman came up to me, and told me she would pay me if I sold yeast for her, but instead of yeast it ended up being drugs. They figured it out right away here inside the prison and arrested me. At first I didn’t want to take the risk of bringing the yeast in, but the woman convinced me it would be ok that it wasn’t anything else only yeast. You can be penalized for having yeast but not with jail time. I thought that this would be the way I could buy my child’s medicine, I was thinking, how much trouble can I really get in for selling yeast, if anything I’ll have to pay a fine to the prison but I never thought I would be going in to the prison. And that’s how it went. Thats how I ended up here.” 

“The truth is that I never did that kind of work, I never did anything like that, from nine years old I have been working as the head of a household, I’ve been working since I was very young. And when I got pregnant and had my daughter, her father would not support us economically, he was from the jungle so i went there to the jungle to confront him about not helping financially. When I was returning from my trip and was coming to Ayacucho, the police stopped me and they found drugs in the car. It turns out that my sister in law and her cousin were selling drugs from the car and were the real owners of those drugs and because I am family, they wanted to include me in it as well. I have never actually worked with drugs but they don’t believe me, I asked the family if they would clear my name and tell the police that I had nothing to do with it, I’ve never touched drugs, or the money, never. But they said they wouldn’t clear my name and so in the end I said that the drugs weren’t mine but the judge and the prosecutor didn’t believe me, so they included me and gave me a thirteen year sentence.”

“They offered me money. I was working selling clothes, in the jungle like a street vendor, and they approached me and told me that they would give me money if I took this [the drugs] for them.”

“I was deceived by a woman when I was working at [omitted for confidentiality], which was not making sufficient money for my children, to educate them. When I worked on at a farm with a country house, I met this woman there. She would come there to play, to play volley ball and that was how I got to know her, we became friends. She knew I didn’t make enough money and so one day she came to me and said ‘I can give you work where that will make you more money than this.’ “

The Kani team- Katia, Pipo, & Akira

Kani started off the class with a game called the Marshmallow Challenge. The women were divided into teams of four and given four materials- dry spaghetti noodles, one marshmallow, tape, and string, with the goal of creating a structure that would support the marshmallow. The highest marshmallow wins! 

The game was multi-purpose. First, it served as a refresher to yesterday’s class, where Kani discussed the importance of the process in relation to goals. It also asked the women to work together and notice what dynamics emerged. Finally, it began the process of product prototyping (and improving on an existing design) and innovative thinking.  

The women test their marshmallow structures!

 Unfortunately, no team’s marshmallow structure stood the test of gravity, but it was a riot watching the collapse of marshmallow city. After the game, the women went around and discussed their experience and Kani expanded on the goals of the game. They reminded the women of the importance of the process and thinking beyond the highest goal, to rather, the attainable one. They also discussed group dynamics, and finally, design process in relation to competition. For example, only one group used a base for their structure, while the others copied the competition and created sky-high structures with little support. 

Akira discusses business models

Next, Kani discussed the three most common business structures: for profit, non-profit, and social business and considered the pros and cons of each. Interestingly, the women wavered between a non-profit or social business model for their mock company, Kori. Then we moved on to the lifecycle of a product or service, from the initial design, to materials needed (and their costs), production, sales price, and finally meeting client needs. Kani invited a “representative” of Kori to sell Katia a pair of earrings, and together they dissected the needs of the client based on the experience. If you’re starting to feel like this class is thorough then you’re right! 

Katia tries on earrings with a Kori representative

 The class concluded with an in-depth discussion of how to break down costs of a business and product and finding an appropriate retail price. Akira, a math wizard, went through each category of cost- materials, human resources, business expenses, and business taxes. He also broke down the Peruvian minimum wage, and taught the women how to calculate the cost of each product in time, based on how much they wanted to work. Yup, thorough. 

Finally, the women settled on a sale price, which was 7 soles more than they originally calculated. The takeaway? That costing products is an essential part of the business that needs to be done correctly to be profitable! Most importantly, though, is that the women understand the process and see how each step creates a sustainable business.  

The women are incredibly engaged in this course, even more so than I expected. I see this engagement as an engagement in their future. There is a feeling of hope and possibility in the air and, more so, the women are being treated like the competent individuals that they are. These women are intelligent, and they learn quickly, what they need are the resources and the tools to support this intelligence. And that’s exactly what this class is all about. 

What an inspiring day in the prison! Today was the first day of our 3-day business development class, taught by the wonderful team at Kani, Katia, Akira, & Pipo. 

Focusing on the question, “How to start?” when considering starting a business, the team opened with two key questions for the women to ask themselves: What do you like to do? What are your goals? Immediately I knew we had made the right choice in choosing Kani to teach the class. 

Most talks like this in Peru are incredibly one-sided. Often they are taught by an authority figure who preaches at people and rarely are students invited to participate. There is a distinct knowledge divide, the teacher who has the answers, and the students who don’t.

Kani’s version of this class is radically different in that they believe the women have the answers and they are merely guiding the conversation. It doesn’t hurt that the team at Kani started their own social business and have direct experience in the topic, as well as experience being inexperienced. Why is this important? Because it makes them relatable and establishes a genuine rapport with the women. 

During today’s class the women started a mock business, with ideas that came from them. First, Kani walked the women through key questions about their mock business: what products they are going to sell, who is their market, their competition, and what is the personality of the business. The women decided on a business selling jewelry (you can imagine my surprise at this!), for women and girls of all ages. They business’ personality? A woman, age 25-30, who is happy, flirtatious, and likes to dance. Next, the women worked together to picked a name for the business, Kori, which means gold in Quechua. 

The next step was to come up with elements for the mission and vision of Kori. Again, Kani guided the women through a series of questions and together they created the following vision, “To be the first choice for women in Latin America that are looking for high quality jewelry at reasonable prices, while always innovating new designs.” Pretty good, huh?

Finally, Kani walked the women through a goal chart that allowed them to break down specific steps in a process to meet a final end point. This is incredibly useful planning tool and shows the women how to organize the steps necessary in starting a business. 

What I appreciated most about the class is that Kani was realistic about the process. It wasn’t painted in roses they were upfront about it being a long process, with difficulties along the way. They also stressed the importance of building relationships and partnerships with other people and businesses doing similar work. This is very different than the typical model in Peru, where people take a more individualistic approach the business. 

The best part of the day, for me, was after the class, walking with the women back to their cell block. I asked them if they liked the class and they enthusiastically said yes. One woman, the youngest in the class, said to me, “Before my mind was like this,” showing me a hard, balled up fist, “Now, it is like this,” she opened her hand wide, “and it is a lluvia de ideas coming from my mind”. 

lluvia de ideas: literal translation, a rain of ideas, closest english translation, a flood of ideas 

Beach inspired colors, by Marleny

Today’s project was a whimsical spiral earring with a beaded accent that I knew the women would have fun with, since it required lots of color combining- which is their favorite! Some of the new students from yesterday, who moved slower than the others since they weren’t familiar with the basic techniques, finished their Thursday projects and even were able to work on today’s project. 

Sweet yet vibrant, by Antonia

There is a woman in the class who is quite young, 23, and has been in the class only a few times before. She is serving a 7 year sentence and had been in the prison just 2 years. Although enthusiastic, she tends to struggle with some of the techniques, mainly because she isn’t very patient. Today, her earrings came out beautifully and she was very pleased with herself. She showed them to her friend, declaring, “They came out really well!” and made a second pair. 

A funky combo of purple and black, by Karla

I was impressed with how much more patience and care she had this class. She listened to me much closer than before and was more willing to make changes to her work. Towards the end of the class, instead of running off once she finished a project, she stayed and helped clean up the supplies (something only the old timers do). In fact, she neatly packed my entire bag and picked up every spare bead (which are tiny!) rolling around the table. She then took all the trash to throw out. 

It dawned on me that over the past few years I’ve watched her grow up. I’ve noticed a distinct difference in her attitude, one that only comes with age. Although lovely to think that these relationships have that much depth, I am sad to recognize that I will know her into her late twenties. In fact, I will probably see many changes in her attitude and self as she goes from being a youth, barely over 20, to an adult. That is the nature of this work, that there is so much time with the women because their time in the prison is so long.    

Design credit: Original design by Lisa Niven-Kelly